PAYPAL BRAND CAMPAIGN

PayPal is everywhere… which unfortunately makes them almost invisible.

And while they don’t have much of a look, they do have one thing—that little yellow button. It may not be the most beautiful thing, but it was their thing. And for hundreds of millions of shoppers, it was the most recognizable thing.

So we took that little button and used it to build a great, big, whimsical world. We used it everywhere, creating product based storytelling across videos, banner ads, social posts, email, web, and more. And we discovered that by turning their product into their brand, we showed PayPal’s power beyond payment.

Associate Creative Director