Wildfang: Game Face

The Women’s World Cup is one of the most epic moments in sports—and one of the few times female athletes get to take center stage. Knowing that it would be a huge moment in time for their target, we created a campaign in celebration of the next generation of female soccer players.

We asked 14 young athletes (ages five to 14) to show us their “game face” right before heading onto the field. The goal: show each girl exactly as they are—powerful, competitive, and totally badass.

Senior Writer

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WILDFANG: GAME FACE

Wildfang x Planned Parenthood

Wildfang x I am That Girl