Waze x Boy George

Tea time is so much more than simply sipping on a hot beverage—it’s a shared experience, a sign of familiarity, a gesture of friendship. By asking your friends or neighbors if they’d like ‘a cuppa’, you’re inviting them into your world and showing that you care. And isn’t that Waze in a nutshell? The friend you can rely on for advice, or maybe even a laugh. The place you look to for help navigating each and every turn through this journey we call life. 

For Pride Month, Waze tapped us to help launch their latest “co-pilot” program, featuring iconic Culture Club frontman and LGBTQIA+ activist, Boy George as the newest voice of their in-app navigation. From tease to sustain, we delivered a month-long social campaign inspired by the fact that the #1 question Boy George receives from fans is, “Can we share a cup of tea?”

Associate Creative Director