Umpqua: We’re Your Bank People

By hero-ing Umpqua’s relatable brand personality and focusing on the human stories and the (often entertaining) curveballs that tend to trigger a look at one's finances, we helped Umpqua launch a new brand platform to help them stand out amongst the larger, corporate banks.

Our Bank People campaign aims to inspire a glimmer of recognition in our target so that they know they’ve finally found a financial institution that understands that money is so much more than just spreadsheets and interest rates. It’s your goals, your responsibilities, your freedom, and your legacy.

This 360° campaign included 24 OOH placements, 22 videos, 25+ social assets, 290(!) display ads, and was featured across all Umpqua branches.

(And, yes, that is indeed my voice in the first video.)

Senior Writer